glo launched the new HILO device through an exclusive event held at HALO Events, dedicated to content creators, special guests and the brand’s community. The launch was designed as an immersive experience, inviting participants to discover the HILO universe through an exploration of the senses.
The concept of the evening was built as a multisensory journey. The spaces were designed to activate taste, smell, sound, sight and touch, with each area inspired by the product’s features and the experience it offers users. Visual installations, dynamic lighting and interactive activations created an environment where guests could directly experience the glo universe and the new HILO device.
HILO, the New Generation of glo Devices
The new HILO device marks a new stage in the evolution of glo technology for heating dedicated consumables, focusing on innovation, control and a personalized experience.
The HILO and HILO Plus models include fast heating times and different usage modes, such as Standard and Boost, allowing users to adjust the intensity of the experience. The HILO Plus model integrates a touchscreen display for intuitive control and for showing session information and battery level.
The EasySwitch™ system allows the heating pen to be used both together with the charging dock and independently, offering flexibility and a design created for use adapted to a contemporary lifestyle.
A Launch Designed as an Experience
The launch event focused on interaction and exploration, with participants invited to discover the device’s features through sensory installations and thematic activations. The concept aimed to reflect the philosophy behind the product: technology, personalization and experience.
The entire space was designed as an immersive experience, including the bar and food areas, integrated into the sensory concept of the event. The dishes created by chef Richard Abou Zaki, the Sage bar, and the music of the DJ duo Bedouin completed the journey of the experience, contributing to the exploration of the HILO universe through taste, smell, sound, sight and touch.
In addition to the official product presentation, guests had the opportunity to test the device and explore its different usage modes in an environment designed for experimentation and social interaction.
Promoting the Launch in the Digital Space
The communication of the event was also supported through collaborations with content creators and influencers, who documented the experience and shared content from the activations.
In this context, GRÉGOIRE contributed to the influencer marketing component of the campaign, facilitating collaborations with some of the creators involved in promoting the event, alongside other initiatives and partners involved in communicating the launch.
Through this launch, glo continues its strategy of strengthening its presence in the premium segment of devices for heating dedicated consumables, focusing on technological innovation, design and brand-driven experiences.
Photos: Daniel Robert Dinu
