GRÉGOIRE marks the end of its collaboration with VELANTE through a Valentine’s Day campaign that defies conventions and celebrates the pure essence of self-love. Moving away from the traditional romance of this holiday, the campaign redefines the classic message of love, encouraging an authentic exploration of personal identity and unconventional beauty.
A Campaign That Breaks the Mold
Valentine’s Day is typically about couples, grand gestures, and predictable declarations. However, GRÉGOIRE chose to disrupt tradition, transforming this day into a celebration of self-love. The campaign presents a fresh perspective: authentic love begins from within, free from predefined patterns and the need for external validation.
Unfiltered, Unconventional Aesthetic
The campaign visuals embody this philosophy through a bold artistic approach, where each composition reflects a unique identity. It is a visual story that embraces the diversity of personalities, highlighting subtle contrasts and elements specific to individual lifestyles.
In a world where love is often shaped by societal expectations and standardized ideals, this campaign offers a radical alternative: fall in love with yourself as you are, without conforming to a mold. Because self-love knows no limits, seeks no perfection, and does not abide by rules imposed by others.
This campaign is also GRÉGOIRE’s way of concluding its collaboration with VELANTE, through a project that stays true to the brand’s core essence.
