GRÉGOIRE had the pleasure of collaborating with LC Waikiki Romania to showcase the brand’s collections through a series of influencer marketing campaigns. With an authentic approach and content tailored to the target audience, we coordinated three campaigns featuring Anca Ciota and Anca Sîna Serea, two influential voices in the fashion & lifestyle industry.
Everyday Style Inspiration
In the first campaign with Anca Ciota, she tried on and presented a curated selection of outfits, demonstrating the versatility of LC Waikiki’s collections. Through a dynamic and authentic video format, the content highlighted key pieces, offering followers styling inspiration for different occasions.
The second campaign focused on festive fashion, presenting New Year’s Eve outfit ideas. In a dedicated reel showcasing end-of-year looks, Anca Ciota styled elegant yet accessible outfits suited for a variety of celebrations, from sophisticated parties to relaxed gatherings with friends. The campaign generated high engagement, providing practical inspiration for choosing the perfect holiday look.
Festive Atmosphere
For the Christmas campaign, Anca Sîna Serea presented festive outfits for the entire family, alongside a curated selection of home decorations and lifestyle products available at LC Waikiki. By seamlessly blending fashion and lifestyle, the campaign emphasized how easy it is to create a harmonious holiday look and a warm, festive atmosphere with the brand’s offerings.
By selecting the right influencers and developing creative campaign concepts, each activation successfully delivered LC Waikiki’s messages in an authentic and engaging way.
