GRÉGOIRE introduces DOUA, a unique project that transforms socks into bold style statements. GRÉGOIRE played a key role in every stage of the brand’s development: website creation, branding and design, digital marketing campaigns, video concept and production, photo post-production, and social media strategy development and implementation.
The Story Behind DOUA
With designs that blend comfort and originality, DOUA caters to those who see fashion as a form of self-expression. The collections offer versatile options, inspired by retro aesthetics yet adapted to a modern lifestyle. DOUA stands out for its ability to turn an everyday accessory into a statement piece.
The Collaboration with DOUA
The collaboration with DOUA provided the opportunity to bring a nonconformist brand to life through a fully integrated strategy. The visual identity was crafted to capture the brand’s essence, a playful minimalism infused with creative energy. Bold colors and unique graphic design position DOUA as a memorable and distinctive brand. The photography and video content were designed to highlight the brand’s dynamic personality, whether for campaigns or social media content.
The creation of the DOUA website on the Shopify e-commerce platform was a crucial step in defining the brand’s digital identity. The website blends minimalism with bold visual elements, inspired by the colors and themes of the brand’s collections. The layout is clean and spacious, emphasizing the showcased products, while modern fonts and subtle animations add a dynamic touch. The homepage is designed as a digital showcase, instantly capturing visitors’ attention with striking images, animated banners, and clear messaging that highlights the latest collections.
To reflect the brand’s vibrant identity, DOUA’s Instagram feed was crafted to capture the perfect mix of nostalgia and modern, playful sensuality. Inspired by retro aesthetics, each post highlights collections, each with its own distinct personality. The photography combines classic and contemporary elements, creating a visually harmonious and captivating feed that draws attention and sparks curiosity. This visual approach, alongside a bold color palette and creative compositions, positions DOUA Socks as an authentic and memorable brand on social media.
Through a comprehensive strategy and innovative visual design, we have brought to life a brand that inspires, captivates, and redefines everyday accessories.
