GRÉGOIRE launches Puroderma, a skincare brand developed entirely around the idea of clarity, balance, and genuine care for the skin. The project included building the strategy and brand DNA, developing the website, and producing the editorial campaign, all designed as one cohesive system.
Puroderma was born from the need to simplify skincare and remove the confusion created by exaggerated promises and unnecessary formulas. The brand offers COSMOS Ecocert certified products, gently formulated, that support the skin in a balanced way and turn the daily routine into a natural act of care.
Care as the Foundation of the Brand
From the beginning, Puroderma was built step by step, starting from the idea that skincare should be calm, correctly formulated, and easy to understand. The brand’s values are clearly defined: genuine care for the skin, transparency in communication, essential simplicity, and respect for nature.
The products do not promise spectacular overnight results. Instead, they offer safety, balance, and results built gradually. Communication is direct and honest, explaining the role of ingredients and how to use them.
Puroderma Visual Identity
The brand’s visual identity was designed as a natural extension of these values. The RoDerma icon brings together the two core directions of the brand: nature and gentle care. The leaf symbolizes natural ingredients and conscious cultivation, while the droplet refers to hydration, purity, and restoration.
The octagonal shape framing the symbol adds structure and stability, suggesting a safe, clear, and well-defined space. Together, these elements create a calm, balanced, and easily recognizable visual signature that supports Puroderma’s positioning as a conscious and responsible skincare brand.
Puroderma Digital Experience
The Puroderma website was developed as an intuitive experience, where information is easy to navigate and the user journey is clear and coherent. The structure is simple, logical, and oriented toward real user needs.
The products are presented clearly, with a focus on ingredients, real benefits, and usage guidance. The language is calm and explanatory, and the design emphasizes readability, order, and visual coherence. The website’s role is to guide and inform users, offering clear explanations and real support in choosing the right products.
Editorial Campaign Produced in GRÉGOIRE Studios
For the editorial campaign, produced in GRÉGOIRE Studios, the visual direction was built in a clean, controlled, lightly commercial register, aligned with Puroderma’s identity. The shoot followed a minimalist aesthetic, so the products remain the central focus of the image. Skin textures, product application, and direct contact with the formula are captured naturally, in a way that communicates trust and transparency.
The light is balanced and neutral, backgrounds stay simple, and the model’s expression is calm and authentic, avoiding dramatization or excessive idealization. This approach allows the images to integrate easily across all brand materials, from website and e-commerce to social media and digital campaigns, while maintaining clear visual consistency. The editorial campaign therefore supports Puroderma’s positioning as a skincare brand that communicates through simplicity, naturalness, and genuine care.
Puroderma positions itself as a trusted reference in a complex category, offering clarity, information, and a balanced approach. Through its products and communication, the brand creates a framework where skincare can be understood and applied naturally.
