Urban Masaj is a market leader wellness brand in Bucharest, founded by Romeo Tudorache, European vice-champion in massage therapy, built around the belief that real recovery and relaxation belong in the same place. The brand offers a complete range of massages and therapies, from relaxation and therapeutic massage to personalised rituals and signature treatments developed by the founder. Urban Masaj has established itself over time as a space where relaxation and recovery are treated with equal seriousness.
GRÉGOIRE takes over the communication and social media management of the brand across its main communication channels. The content strategy is built around the values Urban Masaj has articulated from the start: professionalism, attention to detail and an authentic experience for every client.
The communication direction aims to reach an audience with real questions about massage and therapies, a field that people discover gradually and for which they seek clear and reliable information. The content is designed to educate, guide and build an authentic relationship between the brand and its community.
