GRÉGOIRE launches Dear Jones London, a perfume brand that transforms each essence into a sensory story. We took care of brand DNA creation, visual identity, packaging design, product photography, website development, and the production and post-production of visual materials, ensuring that the brand conveys its vision in a coherent, elegant, and memorable way.
AFTER HOURS: The Essence of a Moment Turned into a Story
The house's first fragrance, AFTER HOURS, captures a moment in time, an atmosphere of mystery and refinement. The perfume combines the citrus freshness of bergamot with the enigmatic smokiness of frankincense, paving the way for oud and vanilla. The base notes of rose, birch wood, saffron, and ambroxan leave a sensual, sophisticated, and memorable trail.
A Visual Identity That Whispers
To bring the vision of Dear Jones to life, GRÉGOIRE crafted a visual identity that balances sophisticated minimalism and mysterious expressiveness. Every detail was designed to reflect the brand's personality, putting the essence of the fragrance at the forefront.
For the packaging, GRÉGOIRE adopted a minimalist yet impactful approach, where simplicity becomes a statement. The geometric shape of the bottle conveys balance and clarity, highlighting the perfume itself. The monochrome label, with clean fonts and generous spacing, creates a “visual calm” effect, reinforcing the feeling of subtle luxury. The black cap adds a strong contrast, striking a visual balance between elegance and mystery.
Product photography explores the materiality of the perfume, capturing the subtle reflections of the liquid inside the bottle and its crystalline transparency. The shots are designed to highlight the relationship between light and shadow, creating a depth effect that enhances the feeling of mystery and sophistication. The interplay of neutral backdrops and refined textures sets a cinematic atmosphere, strengthening the brand’s premium positioning.
The conceptual shoot goes beyond conventional aesthetics, blending visual symbols that evoke emotion, sensuality, and an air of exclusivity. Elements such as red roses and satin ribbons create a strong visual language, while conceptual collages add an abstract dimension, suggesting the idea of fragrance as an expression of personality and emotion.
The Website: An Immersive Digital Experience
The Dear Jones platform was designed as a digital extension of the brand’s identity, offering a clean, fluid, and immersive experience. The minimalist design highlights the fragrance, using white spaces and carefully curated imagery to create a contemporary gallery effect. Intuitive navigation ensures a seamless and accessible experience, making it easy to explore the world of the fragrance and complete a purchase.
One Brand, One Experience, One Signature
Dear Jones creates olfactory experiences that evolve with you. Every note is a detail that shapes your presence, turning fragrance into an invisible yet unforgettable accessory.
Discover AFTER HOURS and step into the world of Dear Jones at dearjones.uk.
