GRÉGOIRE unveils the Valentine’s Day campaign for Alexia & Antonia, a visual story of elegance, femininity, and the profound connection between a woman and her style. In the month dedicated to love, Alexia & Antonia reinterprets elegance through a visual campaign that captures the intimate ritual of getting ready, where choosing a dress becomes an act of self-discovery and confidence, an authentic expression of femininity and personal style.
The Story of the Campaign
Set in a classic décor with vintage influences and refined details, the campaign follows a woman’s transformation into her own muse. In an elegant room bathed in warm light, carefully chosen objects create a sophisticated atmosphere where the protagonist embarks on an almost ceremonial process: applying makeup, styling her hair, selecting her dress, and shaping her presence with confidence.
Through this campaign, Alexia & Antonia reaffirms its positioning as a luxury brand dedicated to women who see fashion not just as an aesthetic choice, but as a form of self-expression. Choosing a dress is not just about the occasion, it’s about how it makes you feel.
