Deepen Your Knowledge
in Branding.
Branding Masterclass | Online Course
Tax included.
Masterclass Structure:
- Introduction
- Identifying the Consumer
- Culture in Branding
- Brand Values & Mission
- Tone of Voice & Brand Personality
- Brand Archetypes
- Naming a Brand
- Visual Identity & Symbolism
- Crafting the Brand Experience
- Brand Ambassadors & Influencers
- Other Key Stages in Brand Development
In addition to personalized feedback and direct guidance, participants will receive comprehensive training in mid-level branding development using Canva.
This masterclass equips participants with the skills to create a complete brand identity, from logo design and brand identity guidelines to defining the brand’s DNA, ensuring a cohesive and professional image.
By joining this masterclass, participants will understand the significance of each branding component and gain the tools necessary to build an authentic and impactful brand.
Each module is reinforced with practical examples and tailored exercises to enable direct application of the concepts.
This masterclass is essential for professionals and entrepreneurs looking to develop strong brands with a distinct identity and meaningful market impact.
Masterclass Duration: 5 days, 2 hours/day (dates and times will be selected by the participant after purchase).
Effective Strategies for a 360° Approach
What will you learn in this Masterclass?
Building a Brand Identity
Learn how to create a brand identity that attracts your target audience through psychological branding techniques and authentic storytelling.
Discover how a brand's values and personality contribute to establishing a long-term emotional connection.
Creating Brand DNA and Defining the Buyer Persona
Explore the essential steps to defining your brand's DNA and identifying your ideal customer profile.
You will learn how to structure your brand’s mission, values, and archetype to craft a clear, authentic, and premium-targeted message.
Visual Identity & Symbolism
Discover how to create a cohesive visual identity, from logo and color palette to typography and design style.
Learn how brand symbolism influences perception and impact in the market, helping to build a luxurious and exclusive image.
Tone of Voice and Unified Messaging
Define the ideal tone of voice and learn how to maintain it across all communication channels to ensure a consistent brand experience.
Find out how to adapt your message to different contexts while maintaining brand values and personality representation.
Delivering the Brand Experience
Learn how to showcase the brand experience both online and offline, ensuring a cohesive and authentic presence across all platforms.
This chapter includes elements such as packaging, physical store design, and customer interactions, creating a complete and immersive brand experience.
Learn how to create a brand identity that attracts your target audience through psychological branding techniques and authentic storytelling.
Discover how a brand's values and personality contribute to establishing a long-term emotional connection.
Explore the essential steps to defining your brand's DNA and identifying your ideal customer profile.
You will learn how to structure your brand’s mission, values, and archetype to craft a clear, authentic, and premium-targeted message.
Discover how to create a cohesive visual identity, from logo and color palette to typography and design style.
Learn how brand symbolism influences perception and impact in the market, helping to build a luxurious and exclusive image.
Define the ideal tone of voice and learn how to maintain it across all communication channels to ensure a consistent brand experience.
Find out how to adapt your message to different contexts while maintaining brand values and personality representation.
Learn how to showcase the brand experience both online and offline, ensuring a cohesive and authentic presence across all platforms.
This chapter includes elements such as packaging, physical store design, and customer interactions, creating a complete and immersive brand experience.
The Branding Masterclass brings theory to life through interactive practice, giving participants the opportunity to dive deep into every essential element of a premium brand. This course goes beyond theory, allowing learners to apply advanced concepts in real time, in small groups, and receive personalized feedback. Through hands-on exercises and industry case studies, participants will learn how to build a strong and authentic brand identity, ready to make a memorable impact on the market.
Andrei Grigorie, founder and Executive Director of GRÉGOIRE, is a 360° digital marketing expert with extensive experience in building exclusive brands and creating integrated marketing strategies.
Recognized for his innovation and impact in the industry, Andrei has been featured in the prestigious Forbes 30 Under 30 list, further cementing his position as a leading expert in holistic marketing for luxury and premium brands.
With six years of experience, he has collaborated with numerous top brands, providing them with creative, personalized, and efficient solutions tailored to both international and local market needs.
Andrei Grigorie, founder and Executive Director of GRÉGOIRE, is a 360° digital marketing expert with extensive experience in building exclusive brands and creating integrated marketing strategies.
Recognized for his innovation and impact in the industry, Andrei has been featured in the prestigious Forbes 30 Under 30 list, further cementing his position as a leading expert in holistic marketing for luxury and premium brands.
With six years of experience, he has collaborated with numerous top brands, providing them with creative, personalized, and efficient solutions tailored to both international and local market needs.
Over 50 Branding Projects Completed
Masterclasses
FAQ
Frequently Asked Questions
How can I use this information for my business?
The insights provided in our products are practical and applicable across various contexts, whether you're a freelancer, professional, marketing agency, or brand. Each topic is approached with a 360° perspective, offering a holistic view to help you optimize strategies and achieve measurable results.
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Can I cancel my enrollment after payment?
All purchases for online courses are final. Once payment has been made and course materials have been accessed, cancellation and refunds are not possible, in accordance with Article 16, letter m of Emergency Ordinance no. 34/2014 regarding consumer rights. If you are unable to attend the session you registered for, you may request a rescheduling, provided that you notify us at least 5 business days before the course begins.
How is payment processed?
All payments for our digital products are securely processed via credit or debit card through a certified payment processor. Your data is encrypted and protected according to international security standards, ensuring 100% safe transactions.
How does the Masterclass take place?
The online masterclasses are held via Google Meet during the period specified in each course description. You will receive all access details at the email address used for registration.
Can I contact you if I have questions?
Whether you have questions about how the GRÉGOIRE Academy platform works or need clarification on the information provided in the digital products, we are available via email at contact@gregoire.ro.