Deepen Your Knowledge
in Social Media.
Social Media Masterclass | Online Course
Tax included.
With an interactive format conducted through one-to-one sessions, this masterclass is designed to address the specific challenges of premium brands, focusing on building a cohesive brand image that reflects its values and identity.
Masterclass Structure:
- Introduction
- The Role of Social Media in Premium Branding
- Choosing the Right Channels
- Competitive Analysis in Social Media
- Social Media Content Strategy
- Content Types for Premium Brands
- How to Create a Moodboard
- Quality and Professionalism in Content
- Maintaining a Consistent & Adapted Tone of Voice
- Selecting Models & Representing the Buyer Persona
- Visual Aesthetics & Cohesion on Social Media
- Post Frequency & Content Planning
- Strategic Use of Hashtags
- Audience Growth Strategies
- Creative Assets for PPC Campaigns
- Collaborating with Influencers & Brand Ambassadors
- Adapting Content for International Markets
- Monitoring & Analyzing Performance
Beyond personalized feedback and direct guidance, participants will learn how to create tailored post templates using Canva to reflect the brand’s visual DNA on every social platform. They will develop essential skills for crafting consistent and engaging content, from layout and tone of voice to image selection and brand representation.
The masterclass includes practical examples and customized exercises, giving participants the opportunity to apply social media strategies effectively and professionally.
Masterclass Duration: 5 days, 2 hours/day (dates and times will be selected by the participant after purchase).
Effective Strategies for a 360° Approach
What Will You Learn from This Guide?
Brand Identity on Social Media
Understand the importance of building a strong brand identity on social media to attract and retain a premium audience.
Explore how to apply psychological branding techniques to create an authentic connection with your audience through storytelling and brand values.
This chapter delves into the emotional and aspirational aspects of a premium brand and how to use them to capture the attention of a sophisticated audience.
Choosing Platforms and Adapting Content
Social media offers a variety of platforms, each with its own unique characteristics. Learn how to select the most suitable channels for a premium brand and how to tailor content to fit each platform.
Brand Image Consistency
A strong visual identity on social media is key to communicating a brand’s exclusivity. This chapter explores how to build a cohesive aesthetic that reflects your brand’s personality.
Discover how to plan a harmonious feed and use mood boards to shape an inspiring visual direction. By ensuring visual consistency, your brand will project professionalism and attract a loyal audience.
Tone of Voice and Consistent Messaging
Tone of voice is essential in building an authentic and recognizable brand experience. In this chapter, you’ll learn how to define a tone of voice that aligns with your brand’s values and apply it consistently across all social media channels.
Find out how to adapt messaging based on context without straying from your brand identity, and how to communicate in a way that resonates with your target audience.
Influencers and Brand Ambassadors
Collaborations with the right influencers can amplify your brand’s message and strengthen its reputation. This chapter explains how to select influencers who align with your brand values, create an effective brief, and ensure that their messaging remains authentic and relevant to your audience.
From creative briefing to campaign monitoring strategies, you’ll learn how to build impactful collaborations that support your brand objectives.
Understand the importance of building a strong brand identity on social media to attract and retain a premium audience.
Explore how to apply psychological branding techniques to create an authentic connection with your audience through storytelling and brand values.
This chapter delves into the emotional and aspirational aspects of a premium brand and how to use them to capture the attention of a sophisticated audience.
Social media offers a variety of platforms, each with its own unique characteristics. Learn how to select the most suitable channels for a premium brand and how to tailor content to fit each platform.
A strong visual identity on social media is key to communicating a brand’s exclusivity. This chapter explores how to build a cohesive aesthetic that reflects your brand’s personality.
Discover how to plan a harmonious feed and use mood boards to shape an inspiring visual direction. By ensuring visual consistency, your brand will project professionalism and attract a loyal audience.
Tone of voice is essential in building an authentic and recognizable brand experience. In this chapter, you’ll learn how to define a tone of voice that aligns with your brand’s values and apply it consistently across all social media channels.
Find out how to adapt messaging based on context without straying from your brand identity, and how to communicate in a way that resonates with your target audience.
Collaborations with the right influencers can amplify your brand’s message and strengthen its reputation. This chapter explains how to select influencers who align with your brand values, create an effective brief, and ensure that their messaging remains authentic and relevant to your audience.
From creative briefing to campaign monitoring strategies, you’ll learn how to build impactful collaborations that support your brand objectives.
The Social Media Masterclass is all about direct applicability and real impact. We don’t just talk abstract strategy; each participant will develop custom content, learn how to build a cohesive feed, and manage social media channels strategically. The focus is on practice - from creating visual templates to developing a consistent tone of voice - so that by the end of this course, participants can confidently implement a full social media strategy from A to Z.
Andrei Grigorie, founder and Executive Director ofGRÉGOIRE, is a 360° digital marketing expert with extensive experience in building exclusive brands and creating integrated marketing strategies.
Recognized for his innovation and impact in the industry, Andrei has been featured in the prestigiousForbes 30 Under 30list, further cementing his position as a leading expert in holistic marketing for luxury and premium brands.
With six years of experience, he has collaborated with numerous top brands, providing them with creative, personalized, and efficient solutions tailored to both international and local market needs.
Andrei Grigorie, founder and Executive Director ofGRÉGOIRE, is a 360° digital marketing expert with extensive experience in building exclusive brands and creating integrated marketing strategies.
Recognized for his innovation and impact in the industry, Andrei has been featured in the prestigiousForbes 30 Under 30list, further cementing his position as a leading expert in holistic marketing for luxury and premium brands.
With six years of experience, he has collaborated with numerous top brands, providing them with creative, personalized, and efficient solutions tailored to both international and local market needs.
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