Deepen Your Knowledge
in E-mail Marketing.
E-mail Marketing Masterclass | Online Course
Tax included.
Conducted as one-on-one sessions, this masterclass blends theory, practical exercises, and personalized feedback, preparing you to execute highly effective and tailored e-mail campaigns.
Masterclass Structure:
- Introduction: The Power of E-mail Marketing for Premium Brands
- Choosing the Right E-mail Marketing Platform
- Newsletter Design in Premium Branding
- Content Strategy: Balancing Commercial & Inspirational Messaging
- Growing Your Database Through Strategic Sign-Ups
- Recovering Abandoned Carts & Browsing Sessions
- Advanced Audience Segmentation
- A/B Testing for Optimization
- Key Metrics & Performance Evaluation
- Automated Flows & Recurring E-mail Campaigns
- Compliance & Ethical Guidelines in E-mail Marketing
Participants will benefit from a comprehensive training on the Klaviyo platform, covering all essential steps: creating e-mail marketing campaigns, setting up automated flows (abandoned cart, browse abandonment, and more), database segmentation, configuring subscription pop-ups, and optimizing results through A/B Testing.
Masterclass Duration: 5 days, 2 hours/day (dates and times will be selected by the participant after purchase).
Effective Strategies for a 360° Approach"
What will you learn in this Masterclass?
The Power of Email Marketing
Discover how a well-defined email marketing strategy can help premium brands build authentic and long-lasting relationships with their clients through personalized and segmented messaging.
Design and Visual Consistency
Learn how to create emails that reflect the visual DNA of your brand, from typography and color palette to a structured layout optimized for both aesthetics and professionalism.
Message and Content Structure
Discover how to balance commercial and inspirational messaging to provide value to subscribers, maintain a strong relationship, and increase brand loyalty.
Essential Automations and Cart Abandonment Recovery
Explore strategic automations such as cart recovery and browse abandonment actions to maximize conversion opportunities and deliver a personalized customer experience.
Analysis and Optimization
Master A/B testing, advanced segmentation, and performance analysis to enhance each campaign’s impact, ensuring an effective and market-adaptive email marketing strategy.
Discover how a well-defined email marketing strategy can help premium brands build authentic and long-lasting relationships with their clients through personalized and segmented messaging.
Learn how to create emails that reflect the visual DNA of your brand, from typography and color palette to a structured layout optimized for both aesthetics and professionalism.
Discover how to balance commercial and inspirational messaging to provide value to subscribers, maintain a strong relationship, and increase brand loyalty.
Explore strategic automations such as cart recovery and browse abandonment actions to maximize conversion opportunities and deliver a personalized customer experience.
Master A/B testing, advanced segmentation, and performance analysis to enhance each campaign’s impact, ensuring an effective and market-adaptive email marketing strategy.
The E-mail Marketing Masterclass is designed to be more than just a series of insights – it’s a hands-on experience. We wanted to give participants the opportunity to learn through practical application, moving from theory to real-time execution. Throughout the masterclass, each participant works directly within the Klaviyo platform, learning how to segment their database, set up automations, and test what works best for their audience.
Andrei Grigorie, founder and Executive Director of GRÉGOIRE, is a 360° digital marketing expert with extensive experience in building exclusive brands and creating integrated marketing strategies.
Recognized for his innovation and impact in the industry, Andrei has been featured in the prestigious Forbes 30 Under 30 list, further cementing his position as a leading expert in holistic marketing for luxury and premium brands.
With six years of experience, he has collaborated with numerous top brands, providing them with creative, personalized, and efficient solutions tailored to both international and local market needs.
Andrei Grigorie, founder and Executive Director of GRÉGOIRE, is a 360° digital marketing expert with extensive experience in building exclusive brands and creating integrated marketing strategies.
Recognized for his innovation and impact in the industry, Andrei has been featured in the prestigious Forbes 30 Under 30 list, further cementing his position as a leading expert in holistic marketing for luxury and premium brands.
With six years of experience, he has collaborated with numerous top brands, providing them with creative, personalized, and efficient solutions tailored to both international and local market needs.
Over 1000 Campaigns Delivered
Masterclasses
FAQ
Frequently Asked Questions
How can I use this information for my business?
The insights provided in our products are practical and applicable across various contexts, whether you're a freelancer, professional, marketing agency, or brand. Each topic is approached with a 360° perspective, offering a holistic view to help you optimize strategies and achieve measurable results.
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Can I cancel my enrollment after payment?
All purchases for online courses are final. Once payment has been made and course materials have been accessed, cancellation and refunds are not possible, in accordance with Article 16, letter m of Emergency Ordinance no. 34/2014 regarding consumer rights. If you are unable to attend the session you registered for, you may request a rescheduling, provided that you notify us at least 5 business days before the course begins.
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How does the Masterclass take place?
The online masterclasses are held via Google Meet during the period specified in each course description. You will receive all access details at the email address used for registration.
Can I contact you if I have questions?
Whether you have questions about how the GRÉGOIRE Academy platform works or need clarification on the information provided in the digital products, we are available via email at contact@gregoire.ro.